Infinity – Web campaign

Leo Burnett agency hired us for the creation of eight “creative tutorials”, published on the brand’s youtube channel, in which Infinity’s features on the various platforms were explained. Starting from the bright colors of the brand, we have developed a young and dynamic treatment. 

Peculiarity of the project, in addition to the graphic elements we had fun selecting and photographing the props to characterize the settings and above all to manage the acting of the hands.

Client: Infinity
Agency: Leo Burnett
TM producer and director: Federico Maccagni
Art direction and illustrations: Giulia Ripa
Motion graphics designers: Luca Cattivelli, Francesco Castagnetti
Hands: Giulia Ripa, Nicola Vitali