Caffè Musetti asked us to create a graphic format for their #BEYOURHERO campaign, branded by the creativity and supervision of Daniele Signaroldi.

Giulia has developed her own graphic study of some historical characters, characterizing them with a very vintage style.

Then Francesco indulged himself with the animation of all the stories related to the individual characters, creating multiple cuts: from TV to multi-format social media.

Client: Musetti
Agency: Daniele Signaroldi, That’s Motion
Producer: Marcello Lega
Graphic designer: Giulia Ripa
Motion graphic designer: Francesco Castagnetti