Barilla Pesto – NO PANIC – video hero

Barilla, one of the biggest pasta brand in the world, had a problem: managing consumer anxiety in finding a different jar of pesto than usual. We helped “We Are Social” to create this nice campaign distributed on the brand’s social networks all over the world.

Client: Barilla
Agency: We Are Social
TM producer: Federico Maccagni
Illustrations: We Are Social
2D animation and krafting: Luca Cattivelli
3D modeling and animation: Davide Ruzzenenti